Seminar Notes on Interactive Marketing
These days a group of professors from Korea Association of Marketing (KAM) are visiting my school. Today professor Charles R. Taylor gave a lecture titled “Designing Effective Interactive Marketing: Current State of Knowledge and Need Research”.
It’s just an overview. Interactive advertising methods such as SMS ad and blog/user generated content ad (which I was interested in because of my own research falls in this title) were introduced. And the “opening a Kryptonite lock with a
Notes for the seminar
Some notes for the seminar I attended this afternoon, with some searching results from Google for research proposal:
The structure of a research proposal:
- Introduction and objectives
- Literature and background
- Methodology
- Plans for data analysis
- Timescale and predicted results
- Where to publish
Other guidelines do not have the last